Just Mental Health HourJust

  • Commissioned by The Invaders & Just
  • Brand Just
  • Campaign Just Mental Health Hour

In collaboration with creative agency The Invaders, we crafted a live stream that not only resonated with viewers but also won us a prestigious AMMA Award, which recognizes the crème de la crème of media brand campaigns in the Netherlands.

The stream was for online health insurance company Just, who were launching two new mental health-focused apps: “App de coach” and “App de dokter”. These innovative apps enable users to chat with real doctors or coaches for instant help with any issues they may be grappling with.

To amplify awareness of mental health and promote the new apps, we created a live talk show on Twitch featuring creators Fems and Puxque. Over the course of three shows, our two charismatic creators openly discussed mental health issues with a professional and a guest, with a different guest each week. The streams offered a platform where creators and viewers could candidly share their struggles, while the professional provided actionable tips and tools to handle these challenges. The impactful dialogues not only fostered deeper connections within the community, but also showcased the importance of mental health and the utility of Just’s new apps.